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The Small Business Money Machine

by Jody C. Rookstool Three Pillars of Success – Part 1 You have poured your blood, sweat, and tears (and don’t forget your hard-earned money) into your business.  You have this passion for paving your financial path and creating a better future for yourself and your family.  The unfortunate reality is that there are specific reasons why over 85% of small business fail and we will focus on three things you can do to overcome those odds and create your own small business money machine. Unfortunately, most small business owners work for longer hours, have more stress and have more problems in their life running a small business than they did working for someone else. The 3 Pillars of Success focus more on who you are and how you make decisions each day than any specific marketing strategy.  Pillar 1 – Attitude If there is one absolute guaranteed truth as a small business owner, you will face serious challenges and obstacles along your journey.  You will
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The Small Business Money Machine III

by  Jody C. Rookstool Three Pillars of Success – Part 3  Part 2 of The Three Pillars of Success builds on learning to focus your effort and energy on the things that matter most.  Pillar three focuses on learning to properly control your time each day and investing it in areas that will create repeatable, scalable and profitable growth.  Pillar 3 – Time Every person who decides to start a business has the same number of hours in the day.  The difference between success and failure is closely tied to how you choose to invest that time.  Yes, time is an investment. You exchange it for a return of some sort.  Part 3 focuses on how you can spend your time on things that will have the most significant impact and turn your dream of a successful business into a reality.  The average business owner works 59 hours per week in their business.  If you want to change your future results, start tracking how much of your time is spent working IN the business versus ON the

The Small Business Money Machine II

by  Jody C. Rookstool Three Pillars of Success – Part 2  In Part 1 we learned that the very first thing a business owner must control is their attitude if they truly desire to create a small business money machine.  Attitude is everything when it comes to building a winning culture of success.  Now let’s look at the second pillar of success. Pillar 2 – Effort and Energy For most new business owners, this typically is the thing they will say they are the best at; working hard every day.  But controlling your effort and energy is not just about working hard.  I have seen janitors that work hard every day, and I have tremendous respect for them. I grew up in a form where working hard was the only way you survived.  I have learned that working hard is not just about “working hard” as most people; it’s more about channeling your effort in the right areas and possessing passionate energy that goes with that effort.  Clearly, this second pillar builds on